The Referrer information is actually quite useful in this case. It’s fine to let these links not have UTM tracking. They might link to your website as part of a blog post. Other search engines, like Bing, also do the same.Īs your brand awareness increases, there will be several websites writing about you. Google automatically ignores any UTM tracking information when crawling the web. So it’s better not to try to tag your SEO campaigns.īut to be honest, there’s not much you need to do here. UTM parameters override this information. It could tell you what keywords were used to find your website (even though Google itself does not send the keywords anymore). Google Analytics (and other analytics tools) capture some useful information when a visitor comes to your website from organic search. It most likely has event tracking that lets you capture this information. If you want to know what visitors are doing on your website, use the capabilities of your analytics tool. Your analytics report will say that the visitor to your home page came from blog and not from Twitter. You just lost the information that the user came from Twitter. When they are done reading, they want to go to your home page. One of your followers clicks on the link and arrives at Let me tell you an example of why it’s such a bad idea. You should never use UTM parameters for internal links on your website. In some cases, it’s better to leave them alone.
![utm parameter utm parameter](https://wpdaddy.com/wp-content/uploads/2020/11/utm-parameters-and-retargeting.jpg)
You should not add UTM parameters to all your links. The above two reasons will help us guide when we should use UTM parameters.
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Whenever a visitor comes to your website, their browser sets Referrer URL which tells GA (Google Analytics) what page they came from. To make sure that the source of your traffic is captured correctly, you need to know where Google Analytics gets these values from. And we will soon see how you can do that. Therefore, you must help Google Analytics get this information. So even a conversion report, which is mostly onsite, is not very useful if you cannot tie it back to the traffic source. If all the visits were direct, where would you focus your marketing efforts? You can then focus your marketing efforts on driving traffic from high converting sources. Without it, most of your reports are meaningless.įor example, your conversion report, along with the source of your traffic tells you where your most valuable customers are coming from. It could be in the form of a referrer, source/medium, campaign name or a combination of these. It’s where your website visitors come from. What is the most important piece of information in your Google Analytics reports? You either have it installed on your own website, or manage it for other people, say, your clients. I’m going to assume you are familiar with Google Analytics. Chapter 1: Know the Two Pillars of Tracking Don’t let that stop you from actually reading the chapters. This course does not have many pretty pictures.These basics will help you understand the core concepts and how Google Analytics sees all the UTM and referral data. This will cover some of the basics, but please don’t skip them.
![utm parameter utm parameter](https://d1cr57qij2cwzh.cloudfront.net/wp-content/uploads/2019/03/2019UTM-Blog-Example.jpg)
Important things to remember when going through this course: Chapter 5: Manage your UTM Parameters to Keep Your Sanity.Chapter 4: What UTM Parameters to use in Email Campaigns?.Chapter 3: What UTM Parameters to use in Social Campaigns?.Chapter 2: Find the Best UTM Tagging Opportunities.
Chapter 1: Know the Two Pillars of Tracking.